Elephants have a great significance in the Indian Culture. As per the Hindu mythology the head of the elephant signifies wisdom. Lord Ganesha- the most worshipped diety of Hindu mythology has the head of elephant. Vinayaki, Airavata and Malini are other mythology related elephant like figurines.
Every Indian has a childhood memory of a ride on the Elephant. These rides are very famous in Rajasthan especially amongst the foreigners.